SEO Copywriting - make sure your target keywords are on the page
The SEO (Search Engine Optimisation) copywriting is an SEO technique
that is used for writing viewable words that are readable by the surfer
and at the same time target specific keywords or search terms. SEO
copywriting ranks these targeted terms in the every search engines.
Aside from the viewable text and targeted keywords, SEO copywriting also
optimises other elements found on the web page such as the alt text,
headings, keyword tags, description, and the title. The search engines
usually look for the pages that have genuine contents not the doorway
pages. Doorway pages are additional pages that are usually made to gain
higher rankings. It is this idea that governs SEO copywriting and makes
the search engines read the SEO copywritten pages as desirable pages.
This makes the copywritten pages to achieve stable rankings that are
equal to the achieved rankings of other SEO techniques. A total of 250
viewable words or more per page and at most two search terms one in the
text and another on any on-page elements are the standard and
recommended by SEO copywriting practitioners.
Below are the ways on how you can integrate keywords on your copy:
In Titles It is important for the keywords to appear at the place
where the title tag of every page is located. The new blogging software
are now automatically transforming the title of the page or post into
title tags and heading tags such as H1 or H2. It is very important for
headlines to include the keywords and to clearly state what its contents
are all about. At the Opening A good strategy to get the readers to
read the article is by creating a catchy and relevant opening. You may
use the keywords in your opening sentence and make it to briefly
describe the entire contents. In the Subheadings The subheads help
the reader as he/she goes along the page. Subheads are usually tagged as
H3 and must be presented with the targeted keywords or phrases in a
manner that clearly introduces the next topical section in the same
page.
Synonyms and Related Words In creating a good copy, its better to use
different words that are synonymous or related to the keyword phrases
rather than using similar words. Specificity A great copy should
only use descriptive and specific terminology. Specificity means using
the clear descriptive words for a specific topic or keyword. The use of
bland and too generalized words will just confuse the readers. Call to
action This is the part that tells the readers what to do and to do it
now. The keywords can be used here to suggest or call the readers to
take part into action. The keywords must be presented in a smooth way
that can get the reader into action and at the same time wont embarrass
them. Excessive repetition of the keywords in these parts of the web
page is not only giving redundancy but also offends most of the readers.
So better be careful in placing and with the choice of your keywords or
keyword phrases. You should present them in all parts of the page in a
smooth and natural way that is not usually noticed by the readers. |
